Adventures in Business and CRM

While browsing through various news site this morning, I happened upon a New York Times Fresh Starts article that really caught my attention, and an especially intriguing fact arose from it. Fresh Starts is a monthly NYT column about emerging jobs and trends.

Here’s something to think about:

“A 2007 report by Forrester Research predicts that in 2012, companies will spend almost $9 billion on search engine optimization.”

Those are some crazy numbers. In fact, if you take what’s being spent on SEO right now, you’d probably have to triple or quadruple those numbers to get to this foretold amount of money that Forrester is referring to. In my profession, I’ve noticed an especially dramatic growth trend towards companies being more receptive to amping up their SEO efforts, or to starting them if they haven’t already. SEO doesn’t serve the instant gratification that other methods of internet marketing like Pay Per Click does. However, if you’re looking for more credibility, superior conversions, and a keen understanding of your site’s target users, SEO is your best friend.

To Read more from this NYT article (it’s quite interesting!), check it out here: A Job Guiding Web Surfers to Your Site.

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