Adventures in Business and CRM

Recently, I was having a pretty in-depth conversation with a colleague of mine who happens to be in an industry where innovation really matters. The newest, coolest, latest and greatest are all things that render big time success in his world. Money? Well, it’s no object in this industry. If you’re offering the best product, you can charge whatever you want, if it’s yours, and it’s one of a kind.

True Innovation and Business Success

This really made me think a lot about innovating in general. How many businesses do you see out there that are consistently trying to bring new into the world? New concepts, new ideas, new territory? Not too many, right? I mean, we all know Apple leads the way in this territory, simply because their type of innovation is generally the kind that most people can afford. Even I have an iPhone.  It was new, and it was very different. Truly an impressive piece of gadgetry.

Then we have the big money innovator companies like ultra high luxury car manufacturers, and amazingly high fashion clothing. These industries are in a consistent state of innovation. Last year’s product is hardly relevant today. Could you say the same about your business? If not, what if you could?

It would make you more money! It would be easier to market! HEY, it would be CHEAPER to market!

What if you took your concepts, and strived for innovation every time you re-marketed them? Consistent innovation where is generally isn’t called for… reminds me a lot of what Apple did. They changed a lot about technology in a relatively short amount of time. They made it trendy, colorful, and downright awesome at times. (and I’m not even a fangirl!)  They took a great product and made it more interesting. Gave it more appeal, and then charged quite a bit more money for it.

Innovating Makes Marketing Simpler

Imagine how tweaking a few of your products or services for the times can render better results when it comes to marketing? If your sales are down, perhaps you aren’t offering exactly what is being needed at that time. We fail and we learn. Tweaking a product or a service isn’t really admitting failure, it’s being strong, dedicated, and best of all; flexible. If you aren’t flexible, you’re losing out on a lot of money.

So go forth, grow your sales, make more money and sprinkle some innovation into your ideas!

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