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Adventures in Business and CRM

Salesforce CRM, Business Strategy, and Entrepreneurialism

Archive for the ‘Brand and Identity’ Category

How to Build Trust to Grow Sales

It is a well known fact that in this economy, people are doing business primarily with those they trust. Without this major component, it is becoming increasingly tough to makes sales, increase sales, or even grow a solid brand. Trust isn’t something that is inherently given, it’s something that’s earned. A sleek logo and a [...]

8 Powerful Email Marketing Techniques

As an Internet Marketer, there hasn’t been anything more intimidating to me than Email Marketing. With all of the spam laws, and the major possibility of placing a ton of effort into an email campaign that may not arrive safely into the email inbox of every subscriber can be a bit frightening. Finding the sweet [...]

The New Rules of Internet Marketing

For Internet Marketers, the last 12 years have been an unbelievable blur of ever-changing rules, strategies, concepts, web 2.0′s/3.0′s, with an unhealthy side of scams and hype. For the average business owner trying to keep up with these rules, it’s been an unrelenting race that has been nearly impossible to take the lead in. With [...]

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Terra Andersen

Terra Internet Business Consultant, Salesforce CRM Lover, and Entrepreneur. Passionate about brand expansion and customer analytics.


Southern California, USA.


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Salesforce CRM Consulting, Internet Business Consulting