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Adventures in Business and CRM

CRM, Business Strategy, and Creating a Customer-Centric Business

Archive for the ‘Brand and Identity’ Category

Get Excited About Your Brand, Your Product, and Your Marketing

As I was going over some of the marketing initiatives I had for a few of my businesses today, I became increasingly excited about a few things that were going on within the companies I had worked so hard to build.  It’s amazing to see a simple concept that I thought of while running a [...]

5 Steps to a Smooth-Running Business

Do you ever have those days where you feel like everything that can go wrong ends up happening? As an entrepreneur, I’ve had many of those days.  Most entrepreneurs have an inherent need to feel like we’re in control. When the situation gets sticky, we tend to lose our focus. Losing control and losing focus [...]

5 Wonderful Quotes that Bring Clarity

“There are no secrets to success. It is the result of preparation, hard work, learning from failure.” – Colin Powell   “There are some defeats more triumphant than victories.” – Michel de Montaigne   “Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffet   [...]

As Customers Get Harder to Satisfy, Social Media Plays a Bigger Role

     There is so much going around on the internet right now on why Social Media is great, but far too few reasons as to why social media is not only important, but imperative to business in these crazy times. In this post, I will tell you exactly why social media is eliciting a completely new genre of internet marketing, [...]

New Found Momentum in Marketing using Your Brand

        I’ve come to the conclusion that many entrepreneurs and business owners have found some sort of new momentum in the past few weeks. Perhaps it’s the breathe of fresh air that a New Year breathes into many of us. The feeling seems to be across the board. Everyone is calling me saying “We Need [...]

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Terra Andersen

Terra Amazing. User. Experiences. Passionate about e-Commerce, brand expansion, reputation management, and customer analytics.


Southern California, USA.


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Salesforce CRM Consulting, Internet Business Consulting