Adventures in Business and CRM

It is a well known fact that in this economy, people are doing business primarily with those they trust. Without this major component, it is becoming increasingly tough to makes sales, increase sales, or even grow a solid brand. Trust isn’t something that is inherently given, it’s something that’s earned. A sleek logo and a [...]

Keeping business steady during an economic crisis is no picnic for any business owner, marketer, or CEO. You hear people say “You have to be better!, you need to be flexible, and you need to lower your prices“… and you can’t help but get an ominous feeling in your gut. The idea of slashing profits [...]

Over the past few weeks, we’ve experienced more economic hardship than I could have ever imagined. Millions of jobs have been cut, large companies have shut their doors and even our own government is cutting spending by decreasing government employee hours. With all of this penny pinching going on, it can definitely start to feel [...]

Every now and again, after consulting with, or helping launch a large campaign for a client, I go back and take a look at the initial waves of traffic coming in from the newly implemented internet marketing efforts. At that point, it’s close to 100% new users on the site. What better time to get [...]

There are many misconceptions about networking for business purposes, that ultimately, many newer networkers get very turned off to business networking events simply because of the pushy sentiment that many people tend to lean towards when trying to make new friends in the business world. Now more than ever, business relationships have become worth their [...]

As I was going over some of the marketing initiatives I had for a few of my businesses today, I became increasingly excited about a few things that were going on within the companies I had worked so hard to build.  It’s amazing to see a simple concept that I thought of while running a [...]