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Adventures in Business and CRM

Salesforce CRM, Business Strategy, and Entrepreneurialism

Archive for the ‘marketing’ Category

Why Marketing is Useless Without Solid CRM Tactics

Have you ever begun a weight loss plan without owning a scale? Perhaps some of you have, but for the most part, people like to know the results of their massive sacrifice, effort, and insane workouts. If you’re anything like most of the people that I know, you’re usually checking the scale like everyday to [...]

The 5 Ways Your Website Tells You How You Can Improve Your Business

Have you ever wondered what the big deal is with all of these web metrics and analytic companies trying to sell you on their service? If you read publications like Internet Retailer, or Business to Business, then you’ve seen the ads from web metrics companies such as Coremetics, Omnniture, and others. These ads are generally [...]

CRM and Social Media – Having an Accountable Cloud

After a long and cautious year for marketers, 2010 will likely also be a year of cutting corners and even marketing budgets. I’ve seen many companies that were once flaunting marketing departments 60+ strong now cut down to 10 people, with similar results in terms of ROI. This is an amazing concept that makes you [...]

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Terra Andersen

Terra Internet Business Consultant, Salesforce CRM Lover, and Entrepreneur. Passionate about brand expansion and customer analytics.


Southern California, USA.


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Salesforce CRM Consulting, Internet Business Consulting