Having worked with Entrata (formerly Property Solutions), and it’s technology for over 5-years, I am certain that Entrata is a platform that is here to stay. Not only are they expanding their functionality at a mind-blowing rate, but they have recently announced that their company has hit $100 million dollars in annual recurring revenue. For those not familiar with Entrata, they are a property management software solution that has recently branched out with their Entrata accounting product… one that rival’s their biggest competitor; Yardi. Yardi is quite well-known in the multi-family and property management software solutions industry. Property Management companies often utilize Entrata’s online solutions that include custom Entrata websites. These websites allow prospects to scroll through real-tie rental availabilities, view apartment rental pricing, and even fill out an online rental application.
Property Management companies often utilize Entrata’s online solutions that include custom Entrata websites. These websites allow prospects to search through real-time rental availabilities, view apartment rental pricing, and even fill out an online rental application.
While working with Entrata to launch hundreds of websites over the years, there is one question that I receive more than any other question.
Custom Entrata Websites – How Do I Have One Designed?
You can obtain Custom Entrata Websites with Entrata’s own web design solutions. Entrata has an in-house team that can create custom Entrata websites to your specs. However, to gain a competitive edge, it may serve a larger company to go with a professional designer or consultant at an outside company. There are pros and cons to having your Entrata website custom designed by Entrata’s team.
If your entire website resides on Entrata’s own servers, you will have very little control over small design-based modifications in the future. When website changes need to be made, you may be required to wait a while, as your change request will be placed within their project queue. While Entrata’s custom websites may not be the answer for everyone, their team can certainly help point you in the right direction if you are unsure as to how to move forward.
Custom Entrata Web Design – Where Do I Begin?
If you prefer to remain agile while maintaining control over small (or larger) design-based modifications, an Entrata Custom Website that is designed by a professional web designer may be the best option for you. The biggest advantage of self-hosting your Entrata website is that you can also integrate all of Entrata’s wonderful functionality and real-time rental pricing into your favorite website Content Management System (CMS). You will also have a greater ability to integrate additional technologies into your website. If you utilize a scalable option such as WordPress, you will save substantial money on additional website functionality that can easily be added using existing or custom plugins.
Entrata Stock Templates – How to Customize
Entrata also offers stock templates that they allow their clients to customize the photos and logo on. You’ll have a few areas that you can modify the template colors on, and 5-7 font choices for headers and body text. You can easily modify the photos and text. Anyone with a basic knowledge of computers and content management systems can learn how to modify their Entrata website. As is the case with many stock website templates, your ability to control the design is limited on an Entrata stock template.
When to Go Completely Custom
If you are looking to have a completely customized website created for one or more property websites, you will need to evaluate what your current needs are. It is also wise to look to the future. List what your future goals are, and decide how they align to your current website strategy.
If you are considering refining or testing your website templates, then you may want to look into an Entrata custom website that does not come directly from Entrata. With your own custom Entrata websites, you will have control over every design element, but will need to have a skilled web designer available, or an in-house web design team.
Fortunately, there are many talented web designers who are well-versed in property management web design strategies.
The goal is always to create more leads that convert into more leases by ensuring that your prospects understand how to navigate your website.
How do I Obtain my own Custom Entrata Website Design?
Since Entrata’s technology offers simple API integration, you can easily create or commission your own Custom Entrata Website that utilizes creative integration strategies. To ensure that your property management website is effective and fully-tested among your audience, I typically recommend launching a few test variants of a web design so your team can evaluate which web design variant is receiving the most engagement, leads, and conversions into signed leases!